In life sciences—across both clinical and commercial—the digital environment is crowded with systems that were meant to help, but often create more burden than benefit. Now add trial variability, increasing complexity, and AI. How do you win?

For Patient Support Now, more than ever, drug and medical device manufacturers are doubling down on providing better support to patients. These efforts span a wide range—from direct patient-facing initiatives like disease awareness, affordability programs, and patient advocacy to indirect approaches like enhanced HCP education, specialty pharmacy services, and streamlined access to clinical trials. For medical device manufacturers providing treatment-based devices, this focus

The paradox for service-based businesses is clear: when revenue is tied directly to the effort put into delivering services, efforts to optimize and automate can feel like they’re competing with the very foundation of the business model. This challenge is especially true for CROs, HUB providers, healthcare marketing agencies, and other life science service businesses. Yet, in an industry where scalability, speed, and margin optimization are crucial to staying competitive, fin

In drug development, the demand for custom software is fueled by the complexity of the industry—where no two programs or trials are exactly alike.  But is building from scratch always the smartest way forward? Why Custom Software? Custom solutions in the life sciences are often driven by factors like: Purpose or Usage User or Persona Disease and Indication Treatment or Clinical Trial Program or Process Manufacturer or Sponsor Features and Functions Region Each of these factor

Across life sciences, custom-developed bespoke software is everywhere—tailored for Brands, Clinical Trials, User Personas, Education Programs, Drug Launches, Sales Training, and more. It’s the foundation of Portals, Registration Sites, Applications, WebApps, and Apps. We are often fooled into thinking each one is unique, so it must be custom-built. While there’s some truth to that, those footing the bill eventually see the hidden, unnecessary costs piling up. Before long, you

Massive Waste in Custom Software Development The life sciences industry spends an estimated $10 billion annually on custom software development. Yet, 70% of these projects are late, over budget, or fail to meet expectations. Given that the average project costs around $1 million and takes 12 months (if on time), how confident can you be that  this  time will be different? Before diving into the investment, it may be time for an alternative approach given the following factors

You Need to Ready This Article If… ☑️ You’re in the Life Science industry ☑️ Have expertise in drug development, diseases, and treatment—but not IT ☑️ You manage, influence, or require bespoke softwareIt will ensure you’re asking the right questions to drastically enhance the benefits your organization, patients, HCPs, investigators, and subjects get from bespoke solutions using less of your budget with a more predictable and faster outcome. The Unnecessary Pain of Fit-for-Pu

From Clinical to Commercial, all companies in the life science industry are trying to improve their focus towards a patient-centric...

Individuals with Multiple Sclerosis are faced with a future of life long struggle managing the complications of a degenerative disease....