For Patient Support
Now, more than ever, drug and medical device manufacturers are doubling down on providing better support to patients. These efforts span a wide range—from direct patient-facing initiatives like disease awareness, affordability programs, and patient advocacy to indirect approaches like enhanced HCP education, specialty pharmacy services, and streamlined access to clinical trials.
For medical device manufacturers providing treatment-based devices, this focus also extends through to onboarding patients, remotely adjusting treatment parameters, simplifying consumable refills, and ensuring seamless access to service support for break-fix issues.
But regardless of your approach, one thing is a given: digital is required, at varying levels, to accompany the associated services of any of these programs. Each program and its supporting digital must be tailored—customized to the specific drug, device, program, brand, trial, therapeutic area, or so on: a bespoke solution requiring custom digital.
In an ideal world, it’s adaptable and personalized to the patient’s specific needs and, as more manufacturers offer a wide range of support and programs, provides continuity to the patient across the continuum of support…all while remaining compliant with regulations (GxP, HIPAA, etc.).
Check out these articles that explore why many programs are unable to achieve this (hint: cost or customization required).
Digital Comes in Many Flavors
The truth is “Digital” in life sciences means different things to different people. Let’s get on the same page for this article—portals, apps, omni-channel, applications, process automations, system integrations—all customized for one or many use cases or personas.
And it’s not just about digital touch points—digital also orchestrates a harmony of touch points across digital and interpersonal interactions.
Too Many Users, Not Enough Digital
Meeting the needs of diverse stakeholders—patients, HCPs, payers, subjects, sites, sponsors—can feel like too tall an order. The costs, effort, and complexity to satisfy their varied needs is significant and requires a great deal of custom development, including the dreaded custom integrations, across different types of software.
But step back and ask yourself: How different are they—from one persona to the next, from one digital solution to the next?
You may be surprised to learn that about 75% of these digital needs share the same core functionality or capabilities. The key is in identifying common denominators and determining the configurable elements that can make it possible to create tailored solutions efficiently.
Unfortunately, traditional IT and outsourcing teams often lack the experience, exposure, or bandwidth to address this. If they did, you’d quickly see that at least 75% of the time and cost incurred in delivering bespoke digital is redundant—and simply unnecessary.
As a result, you may find your organization making tradeoffs—cutting back on the level of digital or its existence altogether in support of each persona.
Time Is Always The Enemy
“We have plenty of time”, said no one ever in launching a drug, device, or patient support program. Deadlines in life sciences are relentless. They are always competing with speed in which bespoke digital is accomplished. And they are constantly derailed by the unexpected needs that arise—queue MLR or FDA feedback or changes to the many processes and workflows coming together across different BUs or curveballs from any one of the many vendors working to deliver on their respective piece on-time. Preceding the build process itself, ensuring you get the digital experience right is also a time-based challenge. The cycle-time for each iteration—seeing, feeling, interacting, changing, and tweaking—is critical. Days or weeks for each cycle are simply not feasible. The process needs to allow for near real-time changes: preview, adjust, preview again, and accept.
No Code Alternative - Eliminating the Barriers
No-code alternatives eliminate the need for traditional software development—and with it the lengthy timelines, superfluous costs, and rigidity—while delivering truly custom experiences.
Simply put, you will experience a paradigm shift in how bespoke digital is built and delivered that results in a superior outcome for both you and your patients.
With a no-code alternative, a point-and-click designer platform drives games changers that are not otherwise achievable with custom code:
Building tailored digital solutions for any persona or program—still custom!
Previewing and iterating instantly.
Submitting for MLR approval with one click.
Implementing changes in hours—not weeks.
Think Shopify, but for life sciences digital solutions. Just as Shopify revolutionized e-commerce, no-code platforms empower manufacturers to create compliant, user-centric digital solutions at lightning speed, optimizing and evolving them for maximum value.
The future is bespoke—without the code.