Success Story
High-Stakes Launch Complexity Simplified
The Challenge
A pharmaceutical manufacturer preparing to launch a rare disease therapy faced a cascade of hurdles:
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Complex coordination across multiple business units, vendors, and systems
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Implementation of a mandatory Hub model with Direct-to-Patient delivery and a Nurse-first approach
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Late-stage FDA-mandated REMS program, requiring sweeping changes
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Stakeholder turnover and partner mid-CRM migration further strained resources
The Solution
Zealic took charge of translating evolving Patient Support Program workflows into a digitally enabled experience. In close collaboration with the manufacturer and HUB partner, we:
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Enabled orchestration across digital + interpersonal touchpoints for patients
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Built a branded patient app with omnichannel communications
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Integrated across HUB CRM, copay, fulfillment, and specialty pharmacy systems
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Enabled end-to-end transparency from prescription to fulfillment
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Incorporated nurse-led education, copay utilization, surveys, and shipment tracking
Quantified Outcomes
Delivered on time and within budget — with zero change orders
Successfully navigated 3 MLR reviews with rapid, automated iteration
Absorbed 3rd-party system complexities without delays
Freed up budget contingencies to reinvest in enhanced patient experience
Recognized by both HUB partner and manufacturer for exceptional delivery
