High-Stakes Launch Complexity Simplified
How a pharmaceutical manufacturer launching a rare disease therapy overcame tangled systems, shifting requirements, and an FDA REMS mandate with a highly configurable, digitally enabled patient support experience delivered on time and on budget.
The Challenge
A pharmaceutical manufacturer preparing to launch a critical rare disease therapy faced a complex cascade of operational hurdles:
- Massive coordination requirements across multiple business units, third-party vendors, and fragmented data systems.
- A late-stage FDA-mandated REMS program that demanded sweeping, immediate changes to the entire patient journey.
- Implementation of a mandatory Hub model requiring Direct-to-Patient delivery alongside a Nurse-first support approach.
- Severe resource strain caused by internal stakeholder turnover and a partner mid-CRM migration happening simultaneously.
The Solution
Zealic took charge of translating the client's evolving Patient Support Program (PSP) workflows into a highly configurable, digitally enabled experience. In close collaboration with the manufacturer and their HUB partner, we deployed a comprehensive operational blueprint:
- Unified Orchestration: Enabled seamless orchestration across both digital and interpersonal touchpoints for patients.
- Branded Patient Engagement: Built a branded patient application featuring omnichannel communications.
- Complex Integration: Connected across the HUB CRM, copay platforms, fulfillment centers, and specialty pharmacy systems.
- End-to-End Visibility: Established complete transparency for all stakeholders from initial prescription to final fulfillment.
- Workflow Enablement: Incorporated nurse-led educational tools, copay utilization metrics, surveys, and real-time shipment tracking.
Less screen time.
More human impact.
We help life sciences teams tame operational chaos, avoid disruption, and stay focused on what matters most: getting treatments to patients faster.
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